Reach Customers Already Looking for you

Because that's where we do our best work. Home service businesses—like window and door companies, HVAC, plumbing, landscaping and more—rely on local visibility and trust. These businesses also have similar customers, sales funnels, and marketing goals.

We know how to drive high-quality leads through Google Ads and landing pages tailored to how homeowners actually search. We aren't a generic agency trying to be everything to everyone, we're hyper-focused on helping you win in your service area.

PPC stands for "pay-per-click" advertising. It means you only pay when someone actually clicks on your ad, which will usually be a link to visit your website or call you. Google Search Ads are the most common type, which will show your ad at the top of the page when someone searches for things like "window installers near me" or "furnace installation Waterloo".

PPC ads are one of the fastest and most effective ways to get in front of people who are actively looking for the services you offer.

Simply because it delivers results fast and gives you full control. With paid ads (especially Google Search Ads), you can target people who are already looking for what you offer. The precision of your ads can be incredibly surgical, which can translate into higher quality leads at lower costs.

Paid advertising also gives you clear data. You can see exactly how many people clicked your ad, how much each lead costs, and what's working. You don't have to guess where your marketing budget is going.

A landing page is a single, focused web page built specifically for one goal, like getting a potential customer to call you or request a quote. Unlike your full website, it's stripped of distractions like menus or unrelated info. Just what the visitor needs to take action.

When someone clicks on one of your Google Ads, they "land" on this page. To convert as many visitors as possible, we built multiple service-specific landing pages tailored to what they searched for. No fluff, just high-relevance content that drives leads.

Getting clicks is only half the battle, turning them into leads is what actually grows your business. A well-built website and service-specific landing pages ensure that when someone clicks your ad, they find exactly what they're looking for, with clear info, fast load times, and an easy way to get in touch.

We don't just drive traffic, we build the pages that convert that traffic into real phone calls, form submissions, and booked jobs.

This is the difference between "getting more clicks" and getting more customers.

Social media ads can work, but for most small and medium home service businesses, Google Search Ads are a better starting point. People don't open Facebook or Instagram looking for a plumber or landscaper, they search on Google when they need help right now.

Social media ads can be great for certain goals, like building brand awareness, promoting seasonal offers, or retargeting past visitors. Our method focuses on starting with search ads to capture high-intent leads, then layering in socials for companies with larger marketing once the basics are dialled in.

SEO (search engine optimization) is valuable, but it's a long game. It can take months (often over a year) to see real traction, especially in competitive local markets. SEO can also be very costly and is much more zero-sum than paid ads, which makes it a less attractive option for small and medium businesses who need leads now.

This is why we focus on starting with paid ads that get you in front of high-intent customers immediately. That said, we believe SEO and PPC work best together over time, and once your paid ads are generating steady leads, we can help you invest in SEO to build long-term visibility and reduce your cost per lead in the future.

With Google Ads, you can start getting leads within days of going live. Most clients see early results in the first 1–2 weeks, with performance improving steadily over the first 1–2 months as we collect data and optimize.

This is why paid search is one of the fastest ways to grow a home service business.

Our pricing is simple. We charge 15% of your monthly PPC budget, with a minimum fee of $500/month. That includes full campaign management, landing page design and optimization, regular reporting, and ongoing performance tweaks.

You control your ad budget, and we'll help you put it to work. Most clients generally start with $1,000–$3,000 in ad spend, but we can scale based on your goals.

We treat full, brand-new websites as a separate, one-time project. If your current site isn't cutting it, we'll give you honest advice and a flat-rate quote to rebuild it properly.

Landing page design and optimization is included for all clients in our monthly fee. This is because